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THE COLUMN
SINOTRUK GROUP Launches Multiple Top Four Brands Strategies
Author:HOWO POWER Date:2022-02-21
The predecessor of China Heavy Duty Automobile Group Co., Ltd. is Jinan Automobile Manufacturing Factory. It was built in 1930 and is a cradle of my country's heavy-duty automotive industry. SINOTRUK has produced China's first heavy-duty truck - The Yellow River JN150 eight-ton trial truck in 1960, ending the history of my country 's have no ability to produce heavy trucks. SINOTRUK has a full-series commercial car brand, such as the Yellow River, Shanda, and Haowa. It is the most complete enterprise of my country's heavy truck industry driver and power coverage. It has become my country's largest heavy-duty automobile production base for my country's heavy-duty automotive industrial development, national economy The construction has made a prominent contribution. More than 110 countries and regions exported in more than 15 consecutive years.
In September 2018, Sinotruk Group ranks first in "2018 China Enterprise 500". In October 2018, China Heavy Duty Motor Group Co., Ltd. mount Forbes 2018 world's best employer list. 2019 China Manufacturing Enterprise 500 is ranked 70th. In 2020, the sinotruk is the 183th place in "500 Chinese companies", "China's manufacturing enterprises" 76th, "100 pcs of China's most valuable brand " No. 54.
In terms of vehicle production, Sinotruk has six vehicle manufacturing units, which are truck manufacturing department, commercial vehicle manufacturing department, Jining commercial vehicle, light card manufacturing department, Chengdu ace, Fujian Haixi. Eight special vehicles and special vehicle production units are Jinan special vehicles, Qingdao heavy workers, special vehicles, Tai'an Wuyue, Hillbo, Hubei Huawei, Mianyang special car, Liuzhou capacity. In terms of assembly manufacturing, a total of five units are Jinan Engine Manufacturing Department, Hangfa Company, Jinan Gasiter Manufacturing Department, Bridge Box, and a large tooth company. In terms of parts manufacturing, there is a part company, a rubber Parts Company, a Jinan Casting Center, Chongqing Fuel Company. In terms of financial services, there is financial company, HOWO Auto Financial Company, Insurance Broker, etc., which is approved by the China Banking Regulatory Commission.
SINOTRUK Group 2014 Awards Ceremony, in order to create a SINOTRUK internationally renowned, domestic first-class heavy truck corporate brand image, SINOTRUK launched a multi-brand strategy, including all existing products in Sitrak brand, HOWO brand, Steyer brand, Hohan The top four brands under the brand. A brand corresponds to a logo, one-on-one, closely related.
In 2013, the SINOTRUK Sitrak series products officially pushed to the market.
On April 12th, 2018, the world's first unmanned electric truck made in Sinotruk opened trial operation in Tianjin Port.
In 2019, SINOTRUK drone port container pure electric tractor officially put into Tianjin Port operation, opening up a new era of unmanned heavy trucks.
On October 1st, 2019, at the 70th anniversary meeting celebrated the founding of the People's Republic of China, Shandong "Guotai Min'an" lottery carried by Sinotruk passed through Tiananmen Square, accepted the inspection from the party and national leaders and the people of the whole country.
In 2016, SINOTRUK participated in the "After-sales Service Evaluation System Certification" project and became the first five-star service certification for the heavy truck industry. After more than 20 years of development, thousands of SINOTRUK relatives service stations all over all prefecture-level cities in the country, and the mature area has extended to the county-level city, and the warmth of "relatives" were sent to every user of SINOTRUK, every truck.
On September 16, 2020, the new high-end national brand of the Sinotruk Group - "Huanghe (The Yellow River", officially boarded the historical stage.
On October 28, 2020, SINOTRUK officially launched the HOWO TH7 series products.
On November 30, 2020, the Late-offline delivery ceremony of 10,000 units of SINOTRUK Sitrak was held. As the leader of the China Heavy truck, SINOTRUK Sitrak has became the earliest and largest high-end heavy truck brand in China since the listing in 2013.
Salma Sun from HOWOPOWER-SINO HOWO TRUCK