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THE COLUMN
SINOTRUK CHINA Realized Monthly-sale Three Joint Championship, SINOTRUK Is Changing The Three-Course Industry This Year.
Author:HOWO POWER Date:2022-3-21
In September, SINOTRUK CHINA one more time won a single-month sales champion, which is a single-month sales champion who has received continuously for the third consecutive year since this year, and chased the record last year. The Difference is, there is still 3 months this year for China's heavy truck to break this record.
Sales a three-quarter sales of 242,600 battles in the first three quarters
In July this year, with the comprehensive implementation of Summer Six emissions regulations, the sales volume of heavy TRUCK declined, with a total sales volume of only 76,300, a year-on-year decrease of 45%, a few near waist. From the perspective of various heavy truck companies, most of the top ten companies have different degrees of decline, but SINOTRUK CHINA has become an exception. In July, heavy trucks, sales of heavy trucks remain righteous: 21,000 units were achieved, up 4% year-on-year, and the single month market share reached 27.26%. Heavy truck also has a good result of this anti-growth growth in July, and won the first single monthly sales champion in this year, especially the Sinotruk
Howo Dump truck / Sinotruk Howo trailer truck.
In August, the heavy TRUCK market was not reduced, with a total sales volume of only 51,300, down 61% year-on-year, no exception of the first ten companies, the two digits decline, and China Heavy Division became the least five strong, the minimum, the minimum: Sales 14,000, the single month market share reached 27.3%. With this grade, heavy trucks will re-take the monthly sales champion.
In September, it is generally said that the heavy journey of the heavy truck market is in the moon of the peak season. However, the September of this year is insufficient, and the total number of heavy TRUCK industry is only 59,200, down 61% year-on-year, which is consistent with the decline in August. SINOTRUK CHINA has achieved 16,100 sales scores in September, won 27.2% of the single month market share, successfully defending a single-month sales champion, realizing the sales of heavy TRUCK sales "three consecutive championships".
With the excellent performance in September, China National Heavy Truck this year has successfully stabilized the second place since August: 1- September is 402,600, an increase of 25% year-on-year, with a market share of 19.67%. You must know that in January-September this year, the increase in sales of heavy TRUCK markets has been transferred, and the heavy truck still can achieve a good result of 25% year-on-year, it is not easy, and also for heavy trucks. "14 5 "planned to open a good head.
"Three Connected Crown" is not the goal that worth looking forward to for SINOTRUK at the end of the fourth quarter .
In fact, last year, heavy trucks have settled the results of winning heavy TRUCK sales champions for 3 consecutive months. But this year's three consecutive championships is more rare than last year, and the meaning is more important, with the main three points.
First, this year's three gown is higher. Last year's three championships have been made in the market sales, this year's three charters have achieved a sharp decline in the market, which can be described as the counter postation. Last year, the heavy TRUCK market began from April, and even the phenomenon of offset, once "as long as there is a truck, it can be sold up"; at that time of the heavy TRUCK market, it is better to say that than to spend the product, it is better to say The main competition is the production capacity of various companies.
Last year, CNHTC SINOTRUK October, November, December, and the heavy truck market had changed, but it also broke the monthly sales record, and it was still very strong. In the July, August, September this year, the market is another scene, and the sales volume in the whole industry has declined sharply, including more than 60% of the decline in August and September, fully explaining that the heavy TRUCK market needs to be sluggish, business It's hard to do, customers will naturally be more cautious, and more will be more. Under this kind of market, heavy trucks can take the three-quarter sales of three-quarter-selling championship, which can explain the user's trust in heavy truck products and brands. In addition, from the market share, heavy trucks this year's three consecutive colors are also more than three months, and the total market share of heavy trucks has exceeded 27%. In the past three months last year. SINOTRUK CHINA only got 27.64% of the market share in December, and the rest of the two months is less than 27%.
Second, this year's three championships is more critical. From July 1 this year, the total implementation of the Diesel Vehicle Six emissions regulations, 7, 8, 9 is the first quarter of the Sixth era, although there are many regions issued the national five-cars post-TRUCK policy, temporary It is also difficult to see which companies in these months have been popular among the market, but they can win the three-day championship of the heavy TRUCK sales, and also grab a lead for the victory of the victory. .
Third, this year's three consecutive crosses may not end. The next 10, 11, 12 for three months, exactly the three months of China's heavy-saving on the last three consecutive championships. Moreover, heavy trucks have just launched a heavy new product in early October - HOWO MAX, this young fashion "social media influencer" heavy TRUCK, attracted the eyes from the new generation of TRUCK friends; plus the top market National Six AMT tractor, heavy truck SINOTRUK HOWO TH7 dump truck and HOWO Six NX trucks and other new products, the heavy-truck in October is not impossible to defend the sales of the sales. Therefore, it’s also "three consecutive championships" this year's three consecutive championships from sales and time, and progress is obvious compared with the three consecutive championship last year.
In addition, with the excellent performance of the heavy truck market, the accumulated sales of heavy trucks from January to September (242,600 vehicles) have led the third place to 6,600, and more than 200,000 in the previous August; The market market is expected that heavy trucks have been ranked second, almost the top of the plate.
In the past 3 years, Tan Xuguang took the Chinese heavy truck under the palm of his hand, is one of the most powerful companies in the heavy truck industry. In this three years, heavy trucks have launched a variety of heavy car models such as Yellow River Heavy TRUCK, HOWO TH7, HOWO MAX, Six AMT tractor, leading the industry to innovate, and the market share continues to rise.
What kind of results will China 's heavy trucks will also be achieved in the second quarter? let us wait and see.