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THE COLUMN
Anchor The World’S First, Leading The Industry Through The Cycle Of The “Sinotruk Password”
Author:HOWO POWER Date:2023-10-29
In 2023, stock competition, innovation and brand power will still be the key words of the commercial vehicle industry. Under the impact of business restructuring and the epidemic, the “star making” of market segments continues, and changes and new life are also being staged. For companies, how to cope with the industry’s winter, through the trough of the market, maintain resilient growth, and become the future winner?
On February 21st, sinotruk 2023 Partner Conference with the theme of “Product-oriented intelligence, win-win future creates Value” was successfully held in Quancheng Jinan. Sinotruk related leaders, dealers, key customers, service providers and media reporters gathered together to explore more possibilities for the development of the commercial vehicle industry.
14 first, “double crown king” to achieve a new leap
Commercial vehicle is a strong cyclical industry. In 2022, the enthusiasm of the capital market will fade, the downstream demand of the industry is weak, and the uncertainty of the global economy will make the industry cool sharply and usher in a downward cycle.
Facing the low operation of the commercial vehicle market, sinotruk research regulations, global view, risk, in the head car companies competition, rose, with 159000 heavy card sales, 24% of the market share, become 2022 China heavy truck industry sales and market share “double”, and won the commercial vehicle industry 14 “first”, market-oriented, innovation driven development, sinotruk in share and advanced technology to achieve seven “first”. The annual heavy truck sales of 159,000 units, The market share reached 24%, Domestic enterprises in the same industry heavy truck market share first; The annual heavy truck export of 89,000 units, Domestic heavy truck export market share of more than 50%, Export sales ranked first in China; It is the first commercial vehicle enterprise equipped with thermal efficiency of 52.28% diesel engine technology; It is the first commercial vehicle enterprise equipped with thermal efficiency of 54.16% gas engine technology; Traction share above 500 horsepower is 28%, First place in the industry, Five percentage points higher than the second place; Release the first commercial hydrogen internal combustion engine new energy heavy truck, Achieving zero carbon emissions; Develop the industry’s only dual-gear electric drive integrated bridge, In the new energy technology route and power chain to build a technical advantage.
It is worth mentioning that the overseas market has also become another stage for Sinotruk to participate in the industry competition, ranking the top of heavy truck exports for many years. For every two Chinese heavy trucks in the overseas market, one truck comes from Sinotruk. In October 2022, Sinotruk’s monthly export of heavy trucks exceeded 10,000 units, setting a new milestone in the development history of China’s heavy truck export and becoming the pride of Chinese manufacturing.
Not only that, in the market segment development, Sinotruk has achieved seven “first”. Thanks to the combined advantages of the WP 14 T engine and the MC13H engine, Sinotruk firmly occupies the commanding heights of industry power upgrading, Long-distance logistics and transportation market industry sales volume ranks first; With the reputation advantage of low fuel consumption and high reliability, Sinotruk has more than 30 percent of the express delivery market, Ranked first in the industry; Sinotruk’s market share of hazardous chemicals is 29%, Sales volume is the first; With the continuous breakthrough in the urban construction muck market, Howo continues to strengthen the first brand advantage of muck car, Shandeka has become the first choice for the high-end muck car, Muck car industry sales first; Sinootruk mixing truck market share is stable at 35%, First in the industry for 22 consecutive years; In the high-end special vehicle market, such as fire trucks, pump trucks, TV broadcasts and oil field operations, Sinotruk continues to maintain the industry leader, High-end special vehicle sales industry first; Rapid iteration through the AMT product technology, Successfully build the S-AMT differentiation advantages, The AMT model sales volume ranked first in the industry.