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THE COLUMN
What Is The Secret Of Heavy Duty Trucks Success?
Author:HOWO POWER Date:2023-10-30
By divesting itself of its ancillary businesses and focusing on its main business. Heavy Duty Truck has made a breakthrough.
Following its commitment to focus on its main business without distractions. It achieved a transformation in 2020. Its economic indicators in the first three quarters have already exceeded those of the whole of 2019, and it has successfully stepped up to the top level of the Chinese commercial vehicle industry.
High Professionalism
-- At its annual business meeting in 2019, CNHTC set the tone for divesting its non-main businesses. After the successive elimination of operating projects such as real estate, hospitals, and property, CNR has focused on its main business of commercial vehicles and is thus better able to bear the weight of the epidemic.
-- In 2020, Heavy Industry Corporation achieved a significant improvement in all aspects of its performance. The figures show that CNR achieved a 48.4% year-on-year increase in revenue and a 65.5% year-on-year increase in profit. Commercial vehicle production and sales broke a new record of 500,000 units on 29 December, up 68.8% year-on-year, with heavy truck sales exceeding 300,000 units, up 67.4% year-on-year. In addition, its industrial value added increased by 51.4% year-on-year, and tax paid increased by 41.5% year-on-year.
Rebuild Premium Branding
--The rebranding of the high-end national brand Yellow River has laid a solid foundation for the layout of Heavy Duty Truck in the high-end trunk logistics tractor market. The new generation of Yellow River heavy-duty truck, launched on 16 September, has an innovative low wind resistance design, with a wind resistance coefficient of less than 0.4, the lowest among mass-produced heavy-duty trucks in the world. With a fuel-saving effect of 8-10% at 70 km, it has gained a dominant position in the heavy truck market.